Your hotel will automatically be competing against branded products in the market, as a Best Western branded hotel you have the opportunity to better compete on rate.
As research has shown the consumer prefers branded hotels, and is often willing to pay a premium. Over time this will generate higher average daily rates (ADR) for your property.
There are many opportunities for raising Best Available Rates that will lead to overall ADR and RevPAR increases.
As a branded hotel you will see increased occupancy levels almost immediately due to an increased level of consumer confidence and distribution of your product worldwide. This increase will come in the form of a market shift from your competitors.
Business opportunities for your branded Best Western hotel come in many forms. From large corperations, Chain & Consortia and through our RFP programme are just some of the examples of thses business opportunities.
Best Western Rewards is a truly global loyalty programme, delivering over $1.46 Billion to Best Western hotels around the world.
Strategically alligned with lifestyle and airline partners such as American Airlines, Lufthansa, Delta Airlines, Air France and KLM.