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An Active and Dynamic Brand Right for Today's Aggressive Commercial Realities.

Best Western International, Inc. THE WORLD'S BIGGEST HOTEL CHAINSM providing marketing, reservations and operational support to over 4,200* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in over 100* countries and territories worldwide. Each Best Western® branded hotel is independently owned and operated. Now celebrating 66 years of hospitality, Best Western has grown into an iconic brand that hosts hundreds of thousands of guests nightly. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in superior customer care. 

A Best Western for every market – BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER®.

At Best Western, we've always been committed to providing our hotels with the resources to help them succeed. For that reason, we have launched three product descriptors under one single brand. This exciting strategy is part of our long-term commitment to enhance brand image and drive superior revenue to our hotels. When owners can properly position their hotel and increase customer satisfaction, an improved return on investment isn't far behind. With three product descriptors under one well-known brand, you can convert your hotel to target your type of guest.

 

BW Logo Original

Best Western offers a welcoming and restful experience with exceptional value. It caters to business and leisure travelers looking for an effortless stay amid clean, comfortable surroundings.

 

 

BW PLUS Logo Original Best Western Plus properties incorporate local charm, design and heritage with comfort and friendly service in strategically chosen locations which enable guests to easily enjoy their destination.

 

BW PREMIER Logo Original

Best Western Premier is the up market / boutique choice that leaves a lasting impression. Stylish designs, upgraded amenities and personalised guest services promise a refined travel experience.

 

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